Why did only 43K come to the Utah game? Because Cyclone fans have long, long memories.
Considering the number of times we've collectively had our spirits crushed in just the last 10 years, I'm surprised more than friends and family bother going. 43K for a sure loss is a ticket-selling miracle.
To look at it another way, the Hard Core Base has grown 20% in the last 10 years. Remarkable.
It's going to take several years of consistent winning to get the casual fan to buy in.
And to all you dorks with a stadium seating fetish, the last thing ISU needs is 15K more lousy seats. Don't bowl the south end until tickets are hard to get.
On the comparisons to what happens in Iowa City: with three times the fan base, why did it take this long to sell out a season? Why do so few SUI fans go to games? If SUI fan bought tickets at the same rate as ISU fan, Kinnick would seat 100K+.
Winning football will fix this. Not getting blown out is a good first step.