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A quick review of the SUI-ISU series over the last decade:

2018- Can't move ball after first possession; hung around, lost by 10
2017- Score 41, gave up 44 to team that averaged 27 in the rest of their games
2016- Blowout
2015- Tied in 4th quarter, lose by 14
2014- The infamous "ice the kicker" win (ISU would go 2-10)
2013- Trailed most of game, late rally to lose by 7
2012- The 9-6 win in IC against an SUI team that went 4-8
2011- Bonkers 3OT 44-41 win over 7-6 SUI squad
2010- Blowout
2009- Blowout

Summary: 3 blowout losses, 4 hang-around-but-lose-anayway losses, 3 wins on the last play.

The last decade could be 0-10.

Given the football budgets of the two programs, 3-7 is about what one would expect out of Iowa State. But if the program expects to move to the middle of the Big 12 pack, they have to find a way to beat teams like SUI and Kansas State more than half the time. It's the next mountain to climb.