The 34-0 shutout of KU was cathartic for everyone involved. It was a nice reward for those who put on enough layers to spend 3 hours in 5 degree weather
It was an important win for two reasons: it gave the program a bit of momentum headed into the WV finale, and it took all of the wind from KU's sails after breaking their losing streak last week. Climbing the standings is a long-term zero-sum game. To climb the standings, you need to consistently beat everyone below you. KU is a team ISU needs to keep a rung below to have long term progress.
WVU appears to be in football trouble, so the best thing to do would be to hand them an anchor to the bottom of the standings.