A scenario for Big 1011 expansion nobody is talking about: dumping Northwestern and Iowa.
Really- if one is trying to build a Super Conference for maximum eyeballs, Iowa has neither the population base or national interest to be a big TV draw. If you are going to have a football school from a small population state, trade Iowa for Nebraska. Huskers vs. Ohio State/Michigan/Penn State every year? Ratings bonanza!
NW doesn't have the alumni base or local interest, despite being in Chicago. That's what you get for having academic standards.
Iowa fan is smug looking at Iowa State's long-term prospects, but if you take the dispassionate view, all they have is being a legacy.
(I know, it would never happen. Just saying.)