Building with the small checkbook

An interesting component of the new building plan for ISU athletics: aiming at the small donor.

Check out the second-to-last paragraph of JP's Q&A at Cyclone Fanatic: If 10% of the living ISU alumni joined the National Cyclone Club at the minimum $100, the building project is paid for. A$M did that exact thing 15 years ago, and adjusted for inflation, it is an even easier sell. Most importantly, a fan that buys into the NCC has made the most important connection with Cyclone athletics, the financial. Suddenly, they can be tapped not just for tickets, but for annual donations and increases in their NCC contribution. As long as athletics is successful, the positive feedback loop continues.

Very wise, and a better long-term strategy than continually squeezing the same hundred big fish. This household will be joining the NCC- and increasing their donation to ISU academics.

Peterclone


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