Monday, February 13, 2006

Football adjusts to the market

What was mentioned last week is official this week: New start times for the three football non-conference games in Ames.

Toledo will play on the Thursday before Labor Day, and games against UNLV and UNI have been pushed back to 6 PM. All three moves make sense.

Cyclone Football has to walk before it can run. In order to build a fan base that schedules its collective life around home games (like in Lincoln and Iowa City) you have to get a fan base in the habit of coming in the first place. Given Cyclone Football's nasty habit of breaking fan's hearts , making the product as accessible as possible is a smart move.

By shifting to a "family friendly" schedule, ISU can continue to push tickets to the half-million who live within an hour's drive of Jack Trice. Granted, an evening game is a hardship for those making a long drive in (my extended family included) but Pollard will gladly trade 4 lost tickets from Dubuque or Sioux City in exchange for 24 tickets sold to Clive or Fort Dodge or Altoona. The point is getting butts in seats, and then hopefully delivering a win.

Athletics is on the right path for the former. The latter needs some work.

Peterclone

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