Star Treatment

Why would ESPN have a stat window of one of the players over the score in a basketball game? If you have to ask, the window isn't for you.

Trae Young is being given the NBA Star treatment by ESPN, because ESPN probably has data that viewers who don't normally watch college basketball are tuning into Oklahoma games to check in on Young in the same way they bounce around NBA games hoping to see someone drop 10 points in a few possesions. ESPN wants that casual viewer to see that Young is having a good night, and hang around for more.

I understand that a fan can feel slighted if a player for their team is having a better night than The Star, but its one of the many ways the company putting the game on TV will try to pay the bills.

I'm old enough to remember when not every game was on TV. This is worth it.